Zero personal data. COPPA certified. Trusted by some of the world’s biggest brands.
…and more.
3.2 billion people play video games worldwide — 212 million in the US alone. But “gaming” isn’t one audience — it’s hundreds.
Today all four sit on the same line of your plan: “gaming” or “kids.” Are they really the same audience?
Audience targeting usually runs on personal data — which COPPA in the US, GDPR and the Digital Services Act in Europe, and Brazil’s ECA Digital restrict or ban when the audience is kids. Most global brands now ask for the same standard everywhere.
Gen Alpha will be the largest generation in history, with a $5.46 trillion economic footprint by 2029.
of household spending is influenced by kids aged 8 to 14 (US).
kids watching linear TV each week, 2018 vs. 2023 (UK).
the minimum age for social media Australia now enforces — and Europe is moving the same way.
Sources: McCrindle · DKC · Ofcom
Here’s how our planner answered a real brief. What you get: segments, the why behind each one, titles by name and formats.
Real example: a brief and our planner’s answer, summarized. Brand anonymized.
Plus two formats your brand lives inside the game:
Your brand becomes part of the game world — like a billboard in a stadium. Nothing interrupts play, so nothing gets skipped.
Custom mini-games built for your brand. Players don’t watch the ad — they play it. Try two: Take the penalty and win a KFC drumstick.
And an AI creative layer (DCO): each ad adapts on its own to weather, store proximity, location and audience.
Every dollar of your budget goes to media.
On top of the standard metrics: viewability, CTR, VTR and completion.
Campaigns run across Latin America.
Furby reached girls aged 6 to 9 on COPPA-certified inventory.
A Dino & Bluey memory game, played between lives and pauses.
Players picked their drink inside the game — then ordered it in the app.